Big Idea Video Transcript – English
00:00:09:14 , 00:00:14:08 , What do you think of when you hear | the word ‘Chiropractor’?
00:00:14:08 , 00:00:16:04 , I know a lot of people immediately assume
00:00:16:04 , 00:00:20:11 , they’re someone you only see|when you have a sore neck or back.
00:00:20:11 , 00:00:22:20 , But that’s a myth.
00:00:22:20 , 00:00:25:12 , What we’re going to do|is tell you the real truth
00:00:25:12 , 00:00:28:16 , behind this proven, scientific|healing art.
00:00:28:16 , 00:00:32:00 , You’ll get a greater understanding|of chiropractic health care
00:00:32:00 , 00:00:34:00 , and perhaps be given|a new perspective
00:00:34:00 , 00:00:36:15 , for a different and better way|of living.
00:00:36:15 , 00:00:40:08 , This may be the missing piece|of your health care puzzle.
00:00:48:18 , 00:00:50:15 , So what’s the big idea?
00:00:50:20 , 00:00:54:10 , Well, the big idea|is your central nervous system.
00:00:54:15 , 00:00:55:16 , Your central nervous system
00:00:55:21 , 00:00:58:06 , is made up of your brain|and spinal cord
00:00:58:11 , 00:01:00:24 , and is continually monitoring|and coordinating
00:01:01:04 , 00:01:03:08 , every single function in your body.
00:01:03:13 , 00:01:06:00 , If you think of the brain|as a central computer
00:01:06:05 , 00:01:09:13 , that controls and coordinates|all the functions of your body,
00:01:09:18 , 00:01:12:24 , then the nervous system|is like a communication network
00:01:13:04 , 00:01:15:24 , that relays messages|back and forth from the brain
00:01:16:04 , 00:01:19:20 , to different parts of the body|via the spinal cord.
00:01:20:00 , 00:01:22:21 , The spinal cord|is a long bundle of nerve tissue
00:01:23:01 , 00:01:25:03 , which extends|from the lower part of your brain
00:01:25:08 , 00:01:27:07 , down through your spinal column.
00:01:27:12 , 00:01:30:09 , Along the way, smaller braids|branch off from the cord
00:01:30:14 , 00:01:32:09 , and pass out from the spine
00:01:32:14 , 00:01:34:21 , between each|of the moveable vertebra.
00:01:35:01 , 00:01:38:15 , These braids divide again and again|into tiny nerve fibres
00:01:38:20 , 00:01:40:09 , and fill the entire body,
00:01:40:14 , 00:01:43:14 , going to each cell, organ|and tissue.
00:01:43:19 , 00:01:47:10 , Every human has an estimated|15 billion nerve cells
00:01:47:15 , 00:01:51:13 , sending and receiving messages|through the spinal cord.
00:01:51:18 , 00:01:54:21 , Now, our nervous system|is extremely delicate.
00:01:55:01 , 00:01:58:14 , So what protects it? Our spine.
00:01:59:09 , 00:02:01:16 , This is what a normal healthy spine|looks like.
00:02:01:21 , 00:02:04:05 , It has 24 moveable vertebrae,
00:02:04:10 , 00:02:07:12 , each working|with the one above and below it.
00:02:07:17 , 00:02:09:00 , A disc separates the vertebrae
00:02:09:05 , 00:02:12:09 , and acts like a shock absorber|and a spacer for the nerve.
00:02:12:14 , 00:02:15:00 , So why is a healthy spine|so important?
00:02:15:05 , 00:02:18:23 , Well, it protects the spinal cord|and the delicate nerve tissue
00:02:19:03 , 00:02:22:16 , and allows us to bend, flex,|twist and move freely
00:02:22:21 , 00:02:25:13 , without compromising the nerves.
00:02:25:18 , 00:02:27:09 , If the spine is not moving freely
00:02:27:14 , 00:02:30:22 , it is referred to|as a vertebral subluxation complex
00:02:31:02 , 00:02:34:03 , or, for short, a subluxation.
00:02:34:08 , 00:02:36:23 , Is that right?
00:02:37:03 , 00:02:39:07 , Sub-lux-ation.
00:02:39:12 , 00:02:42:00 , Is there another word|we can use for that?
00:02:42:05 , 00:02:43:20 , No, right, OK.
00:02:44:00 , 00:02:45:14 , This is when two or more vertebra
00:02:45:19 , 00:02:48:06 , have lost their normal motion |and/or position.
00:02:48:11 , 00:02:50:21 , This can cause interruption|to the normal nerve flow
00:02:51:01 , 00:02:54:00 , and interfere with the communication|from the brain to the body
00:02:54:05 , 00:02:56:09 , and from the body back to the brain.
00:02:56:14 , 00:02:58:17 , Research|at the University of Colorado
00:02:58:22 , 00:03:02:19 , found it only took between|8mm to 10mm of mercury pressure
00:03:02:24 , 00:03:06:00 , to reduce the nerve supply|by up to 60%.
00:03:06:05 , 00:03:08:16 , That’s about the weight|of a small coin.
00:03:08:21 , 00:03:10:23 , Compression can exist without pain
00:03:11:03 , 00:03:13:00 , so that means|where the nerve goes to
00:03:13:05 , 00:03:15:18 , can be robbed of up to 60%|of its nerve supply
00:03:15:23 , 00:03:17:24 , and you may not even feel it.
00:03:18:04 , 00:03:21:23 , This is what is referred to|as a silent subluxation.
00:03:22:03 , 00:03:25:17 , Even slight pressure on the nerves|can alter the quality or quantity
00:03:25:22 , 00:03:27:21 , of the messages being sent.
00:03:28:01 , 00:03:30:02 , (Distorted voice):|It can slow it down.
00:03:30:07 , 00:03:31:12 , (Fast voice): It can speed it up.
00:03:31:17 , 00:03:35:22 , Or it can distort the nerve messages |to and from the brain.
00:03:36:02 , 00:03:37:16 , At the tissue and cellular level,
00:03:37:21 , 00:03:40:00 , the interrupted flow|is sometimes inadequate
00:03:40:05 , 00:03:42:03 , for the demands of the body.
00:03:42:08 , 00:03:43:16 , As you’ve just experienced,
00:03:43:21 , 00:03:45:10 , when there is|a communication breakdown
00:03:45:15 , 00:03:49:00 , it’s really hard|to understand the message.
00:03:49:05 , 00:03:51:23 , So what happens|when you have a subluxation?
00:03:52:03 , 00:03:55:20 , That area can start to degenerate|in as little as two weeks.
00:03:56:00 , 00:03:58:14 , This degeneration|causes scar tissue to develop
00:03:58:19 , 00:04:01:15 , which leads to more scar tissue.
00:04:01:20 , 00:04:03:24 , This degenerative process|can continue
00:04:04:04 , 00:04:06:11 , as long as the immobilisation|is present,
00:04:06:16 , 00:04:10:14 , and this type of degeneration|is preventable.
00:04:10:19 , 00:04:14:00 , Spinal degeneration has nothing|to do with how old you are.
00:04:14:05 , 00:04:17:06 , You can be 60 years old|and have a perfectly healthy spine
00:04:17:11 , 00:04:18:15 , or you can be 10
00:04:18:20 , 00:04:22:00 , and have a spine that’s already|showing signs of degeneration.
00:04:22:05 , 00:04:28:21 , It all depends on how and when|the subluxation occurred.
00:04:29:01 , 00:04:31:21 , Subluxations can interfere|with normal communication
00:04:32:01 , 00:04:34:03 , between the brain and the body.
00:04:34:08 , 00:04:36:06 , So, for example,|the nerve supply from your neck
00:04:36:11 , 00:04:38:18 , goes to the immune system,|pituitary glands,
00:04:38:23 , 00:04:42:11 , sinuses, face, middle and inner ear,|eyes, tonsils,
00:04:42:16 , 00:04:45:04 , teeth, neck and shoulder muscles.
00:04:45:09 , 00:04:47:01 , The nerves from your thoracic spine
00:04:47:06 , 00:04:49:05 , go to your arms,|hands and fingers,
00:04:49:10 , 00:04:53:15 , heart, lungs, gall bladder,|liver, stomach, pancreas,
00:04:53:20 , 00:04:57:23 , spleen, kidneys, small intestine|and lymph glands.
00:04:58:03 , 00:04:59:04 , From your lower back,
00:04:59:09 , 00:05:04:16 , large intestine, appendix, abdomen,|sex organs, uterus, bladder,
00:05:04:21 , 00:05:07:21 , knees, prostate,|lower back and leg muscles.
00:05:08:01 , 00:05:10:09 , That’s just naming a few.
00:05:10:14 , 00:05:13:00 , OK. So now you know where they go,|what does that mean?
00:05:13:05 , 00:05:14:19 , Well, that’s a good question.
00:05:14:24 , 00:05:17:23 , If the nerve supply to|anywhere in the body is disturbed,
00:05:18:03 , 00:05:20:15 , it can eventually lead to a symptom.
00:05:20:20 , 00:05:22:24 , Symptoms are the only way|for your body to let you know
00:05:23:04 , 00:05:24:12 , something is wrong.
00:05:24:17 , 00:05:27:00 , So let’s go back|to the same spine again.
00:05:27:05 , 00:05:29:09 , If you have nerve interference|in the cervical spine,
00:05:29:14 , 00:05:32:10 , it can lead to headaches, migraines,|lowered immune system,
00:05:32:15 , 00:05:36:00 , sinus troubles, hay fever,|abnormal sleep patterns, eczema,
00:05:36:05 , 00:05:38:22 , hearing loss, tonsillitis,|chronic cough, croup,
00:05:39:02 , 00:05:41:04 , pins and needles|into the arms and hands.
00:05:41:09 , 00:05:42:20 , In the thoracic spine –
00:05:43:00 , 00:05:45:23 , asthma, functional heart problems,|bronchitis, influenza,
00:05:46:03 , 00:05:48:05 , gall bladder troubles,|liver conditions,
00:05:48:10 , 00:05:51:14 , blood pressure problems,|indigestion, heartburn, gastritis,
00:05:51:19 , 00:05:54:22 , lowered immunity, allergies, |kidney trouble, chronic tiredness.
00:05:55:02 , 00:05:58:16 , In the lower back – constipation,|menstrual problems, bed-wetting,
00:05:58:21 , 00:06:03:00 , knee problems, sciatica, back ache,|poor circulation, swollen ankles,
00:06:03:05 , 00:06:05:06 , weakness into legs and cramping.
00:06:05:11 , 00:06:09:20 , Wow, I’m out of breath|and that’s naming only a few.
00:06:10:08 , 00:06:14:14 , Did you know that less than 10% of your nervous system perceives pain?
00:06:14:19 , 00:06:17:21 , So quite often|by the time pain and symptoms appear
00:06:18:01 , 00:06:20:07 , the nerve interference|could have been present for months
00:06:20:12 , 00:06:21:23 , or even years.
00:06:22:03 , 00:06:24:18 , Think about when a person|has a heart attack or a stroke.
00:06:24:23 , 00:06:27:03 , They don’t actually feel|the arteries blocking up
00:06:27:08 , 00:06:30:12 , and usually don’t know anything |is wrong until it’s too late.
00:06:30:17 , 00:06:33:20 , Pain-killers and anti-inflammatories|can cover up the symptoms
00:06:34:00 , 00:06:36:05 , but they don’t get to the cause|of the problem.
00:06:36:10 , 00:06:37:21 , By masking these symptoms
00:06:38:01 , 00:06:40:19 , it allows the problem to continue|to develop silently
00:06:40:24 , 00:06:43:07 , until there is a major health crisis.
00:06:43:12 , 00:06:45:02 , We all know about |the damaging side effects
00:06:45:07 , 00:06:47:13 , that can occur|from long-term drug use
00:06:47:18 , 00:06:49:24 , so why continue|filling your body with drugs
00:06:50:04 , 00:06:53:03 , to hide the cause of the problem?
00:06:53:08 , 00:06:56:18 , Now you might be wondering|what causes subluxations to occur.
00:06:56:23 , 00:07:02:04 , Gardening, sports, computer work,|pregnancy, improper lifting,
00:07:02:09 , 00:07:07:13 , arguments, food additives,|chemicals, birth, poor posture
00:07:07:18 , 00:07:09:07 , to name but a few.
00:07:09:12 , 00:07:13:15 , There can also be mental causes|such as stress.
00:07:13:20 , 00:07:17:12 , The average 5-year-old|has had approximately 2,000 falls
00:07:17:17 , 00:07:20:07 , of which 200 are considered serious.
00:07:20:12 , 00:07:23:20 , But usually an isolated event alone |is not to blame.
00:07:24:00 , 00:07:28:04 , It’s an accumulation of many of life’s little incidents and accidents.
00:07:28:09 , 00:07:31:23 , Recent research has found that in birth that required intervention by a doctor,
00:07:32:03 , 00:07:35:11 , which means they used forceps,|suction or excessive force,
00:07:35:16 , 00:07:38:23 , 95% had upper neck injuries.
00:07:39:03 , 00:07:43:17 , So it’s a smart decision to have|your child assessed at an early age.
00:07:43:22 , 00:07:47:16 , So the chiropractor’s job is to locate and correct spinal interference
00:07:47:21 , 00:07:51:06 , so your nervous system can perform|at its own optimal level.
00:07:51:11 , 00:07:54:16 , Remember the immobilised area|will degenerate at a faster rate
00:07:54:21 , 00:07:57:08 , than the area|with good balance and movement.
00:07:57:13 , 00:08:00:08 , Fortunately, with the right care|and by mobilising these areas
00:08:00:13 , 00:08:01:24 , and creating good alignment,
00:08:02:04 , 00:08:04:12 , the body can begin to slow, stabilise
00:08:04:17 , 00:08:07:07 , or reverse the degenerative process.
00:08:07:12 , 00:08:09:09 , Chiropractors|assist the healing process
00:08:09:14 , 00:08:12:22 , by re-establishing the nerve flow|to its optimum level.
00:08:13:02 , 00:08:16:21 , This allows the proper communication|between the brain and the body.
00:08:17:01 , 00:08:18:23 , Chiropractors|don’t treat the symptoms.
00:08:19:03 , 00:08:21:08 , Rather, they remove|the nerve interference
00:08:21:13 , 00:08:26:02 , which allows the body|to do what it does best – heal itself.
00:08:26:07 , 00:08:31:10 , When you get a cut or a broken bone,|who heals it? Your body does.
00:08:31:15 , 00:08:35:13 , Research shows that families involved in regular chiropractic care
00:08:35:18 , 00:08:38:12 , experience less pain,|get sick less often,
00:08:38:17 , 00:08:40:04 , miss less school and work
00:08:40:09 , 00:08:42:12 , and function|at a higher level of health.
00:08:42:17 , 00:08:46:04 , In other words,|they have a better quality of life.
00:08:46:09 , 00:08:48:07 , A study by a US insurance company
00:08:48:12 , 00:08:50:15 , showed that clients|who used chiropractic
00:08:50:20 , 00:08:53:07 , used far fewer medical services.
00:08:53:12 , 00:08:56:17 , On average, hospital admissions|were down by 60%,
00:08:56:22 , 00:08:59:02 , hospital days by 69%,
00:08:59:07 , 00:09:02:01 , outpatient procedures down by 85%
00:09:02:06 , 00:09:05:08 , and pharmaceutical costs by 56%.
00:09:05:13 , 00:09:07:16 , That’s huge.
00:09:07:21 , 00:09:10:05 , The Journal of Paediatrics|found that chiropractic
00:09:10:10 , 00:09:13:11 , is the most used alternative health care for children.
00:09:13:16 , 00:09:17:11 , Millions of families choose chiropractic care not only for fast relief
00:09:17:16 , 00:09:21:17 , but to achieve peak performance|and a lifetime of wellness.
00:09:21:22 , 00:09:25:18 , In 1979, the New Zealand Commission|of Inquiry into Chiropractic
00:09:25:23 , 00:09:27:12 , released their report.
00:09:27:17 , 00:09:29:08 , After 18 months of research
00:09:29:13 , 00:09:31:15 , they concluded|that spinal manipulation
00:09:31:20 , 00:09:33:14 , in the hands|of a registered chiropractor
00:09:33:19 , 00:09:36:14 , is “remarkably safe”.
00:09:36:19 , 00:09:38:12 , They also commented|that chiropractors
00:09:38:17 , 00:09:40:15 , are the only health practitioners
00:09:40:20 , 00:09:42:20 , who are equipped|by their education and training
00:09:43:00 , 00:09:45:23 , to carry out spinal manual therapy.
00:09:46:03 , 00:09:48:12 , These days,|you should have a health care team
00:09:48:17 , 00:09:51:17 , made up of a chiropractor,|dentist, optometrist,
00:09:51:22 , 00:09:55:17 , an exercise and nutritional coach|and a medical doctor.
00:09:55:22 , 00:09:59:07 , We all know that nutrition,|exercise and a healthy state of mind
00:09:59:12 , 00:10:02:11 , are essential|for your total health and wellbeing.
00:10:02:16 , 00:10:04:17 , You can go for days|without food and water,
00:10:04:22 , 00:10:06:07 , minutes without air
00:10:06:12 , 00:10:09:09 , but without a nerve supply,|life cannot exist.
00:10:09:14 , 00:10:11:24 , Nothing happens in your body|without the involvement
00:10:12:04 , 00:10:14:06 , of the whole nervous system.
00:10:14:11 , 00:10:16:17 , So we hope you now have|a greater understanding
00:10:16:22 , 00:10:19:08 , of the truth|behind chiropractic health care
00:10:19:13 , 00:10:21:13 , and the impact of subluxations
00:10:21:18 , 00:10:24:12 , on a fully functioning|nervous system.
00:10:24:17 , 00:10:27:05 , The most current research|is now telling us
00:10:27:10 , 00:10:29:17 , that we will be living to 100|and beyond
00:10:29:22 , 00:10:31:13 , whether you want to or not.
00:10:31:18 , 00:10:34:24 , How your health will be|when you get there is your choice.
00:10:35:04 , 00:10:37:08 , Only 30% of your health is genetics.
00:10:37:13 , 00:10:39:18 , The rest is up to you.
00:10:39:23 , 00:10:42:06 , How much is your health worth?
00:10:42:11 , 00:10:44:00 , Ask anyone who is experiencing
00:10:44:05 , 00:10:46:06 , or has experienced health problems|in the past
00:10:46:11 , 00:10:50:06 , and they’ll tell you -|your health is priceless.
00:10:51:11 , 00:10:53:22 , All forms of the healing arts|have their place.
00:10:54:02 , 00:10:56:22 , And, let’s face it, |medicine has an important role to play
00:10:57:02 , 00:10:59:06 , in crisis and emergency care
00:10:59:11 , 00:11:01:22 , and in these situations|can be lifesaving.
00:11:02:02 , 00:11:04:08 , On the other hand,|chiropractic is vital
00:11:04:13 , 00:11:07:09 , in keeping your body functioning|at its best possible level
00:11:07:14 , 00:11:09:03 , by removing nerve interference
00:11:09:08 , 00:11:11:15 , and allowing the body|to heal itself.
00:11:11:20 , 00:11:17:15 , So for health, wellness|and quality of life
00:11:17:19 , 00:11:19:00 , chiropractic is the smart choice|for you and your family.
